Job Description

Job Description

About Us

Alphalete is a premium activewear and lifestyle brand. We exist to inspire confidence and empower individuals to become their best selves through performance-driven products and purposeful storytelling.

We are seeking a Social Media Manager who is not only passionate about social platforms but also deeply knowledgeable about the e-commerce and apparel industry. This role requires a strategic thinker and creative leader who can elevate Alphalete’s brand presence across all social channels, engage our global community, and drive measurable business impact.

• Develop and execute a comprehensive social media strategy that grows brand awareness, engagement, and revenue across Instagram, TikTok, YouTube, X, and emerging platforms.
• Lead content planning, calendar management, and publishing to ensure consistent, on-brand messaging that resonates with our community.
• Coordinate the distribution of social and advertising content across multiple channels, including social

media, email, website, and partner platforms — ensuring timely and accurate placement of campaign assets.

• Partner with creative, design, and other teams to produce high-quality, trend-forward content that reflects Alphalete’s voice and vision.
• Maintain an organized inventory of marketing assets to ensure all content is current, accessible, and aligned with brand standards.
• Stay ahead of social trends, platform updates, and competitor activity to keep Alphalete at the cutting edge of the digital landscape.
• Oversee community engagement strategy, ensuring timely, authentic, and brand-consistent interactions.
• Collaborate with e-commerce and the media team to align organic social with paid campaigns, product launches, and promotions.
• Ensure all distributed advertising materials meet brand guidelines , providing final quality assurance checks across platforms.
• Track, analyze, and report on key metrics (engagement, growth, conversions, ad performance) to optimize performance and inform future campaigns.
• Occasionally assist with setting up promotional displays or supporting events and partner activations.
• Support the marketing team in brainstorming and implementing new advertising and content initiatives.

• 5+ years of proven social media management experience, preferably in e-commerce, fashion, or activewear.
• Strong organizational and time-management skills, with the ability to manage large volumes of content and deadlines.
• Deep understanding of digital storytelling, brand building, and community engagement.
• Track record of growing audiences and delivering measurable results across multiple social platforms.
• Ability to work cross-functionally with creative, e-commerce, and marketing teams.
• Experience with content management systems and social media scheduling tools.
• High attention to detail, especially when reviewing content for accuracy and alignment with brand standards.
• Excellent leadership, communication, and project management skills.
• Proficiency with social media analytics, scheduling, and monitoring tools.
• Passion for fitness, lifestyle, and fashion is a strong plus.
• Familiarity with tools such as Canva, Adobe Creative Suite, or inventory management systems is a bonus.

• Be part of a fast-growing global brand with a loyal, passionate community.
• Collaborate with a driven, creative, and forward-thinking team.
• Competitive salary, performance-based bonuses, and benefits package.
• Exclusive employee discounts and access to new product launches.
• Opportunities for career growth and development within a dynamic company.
• Occasional travel opportunities for campaigns, events, or brand partnerships.

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